Virtual Reach Serves up BlackBerry Cool To Go
Toronto, ON – 2 May 2007 – Virtual Reach Inc., developer of the breakthrough Viigo mobile platform, announced today it has partnered with BlackBerry Cool, the foremost authority on all things BlackBerry, to launch BlackBerry Cool To Go.
With BlackBerry Cool To Go, the BlackBerry community now has real time access to all BlackBerry related news, reviews, insights, announcements and buzz from the BlackBerry Cool website, via their BlackBerry portable device. They will also have access to the rich content already delivered by the Viigo mobile platform, including breaking news, sports, weather, stock market updates, entertainment and thousands of other RSS feeds, creating a powerful handheld companion.
"BlackBerry Cool is the pre-eminent BlackBerry information resource," commented Jay Steele, Founder of Virtual Reach. "Strategically, bringing together Viigo and the BlackBerry community is the perfect partnership, as we can extend the reach of the Viigo platform to this engaged, high end user group."
The Viigo mobile platform delivers a highly optimized wireless experience that addresses the challenges of delivering content to mobile devices, and circumvents the limitations of the mobile browser. It also allows partners like BlackBerry Cool to mobilize their content in a clean and efficient manner, providing users with a compelling wireless experience.
"With 1 in 5 of all BlackBerry users receiving the news primarily via their BlackBerrys, the Viigo platform gives us a powerful medium for communicating with our readers," said Douglas Soltys, Editor in Chief of BlackBerry Cool. "What’s most impressive is the speed with which our online blog, both text and images, is delivered and rendered within the application. With the Viigo platform, BlackBerry Cool remains Your Source for Everything BlackBerry."
BlackBerry Cool To Go by Virtual Reach is being released just in time for the Wireless Enterprise Symposium ("WES") in early May, 2007. Virtual Reach and BlackBerry Cool will be working together to deliver special WES feeds, live from the show floor, including breaking news, product announcements, sneak previews, and behind the scenes gossip. This will be available not only to delegates, but the entire BlackBerry community.
To access BlackBerry Cool To Go, visit www.blackberrycool.com. Users will be redirected to a landing page on the Virtual Reach website where they can simply enter their email address or mobile number to receive the application immediately.
About Virtual Reach Inc.
Virtual Reach is a leading developer of mobile application software. The Virtual Reach platform, Viigo, not only offers an unparalleled mobile user experience, but because it is built on industry standard RSS technology, provides companies with the fastest possible way to mobilize content. With its flagship product, Newsclip, thousands of users across the world already enjoy Breaking News, Sports, Entertainment, Weather, Markets, Blogs or any RSS Feed they want, at the touch of a button, wherever they are. Always live, always on, always available.
Founded in 2004, Virtual Reach is a privately owned company with its corporate head office in Mississauga, Ontario. For more information on Virtual Reach and its RSS solutions for wireless and mobile platforms, please visit www.virtualreach.com.
Virtual Reach has also partnered with Rogers Wireless to provide a private label version of Newsclip to its customers. Rogers Newsclip can be downloaded directly from the Rogers Navigate mobile portal.
About BlackBerry Cool
BlackBerry Cool is the largest and fastest growing BlackBerry-only web-based publication. With 4-million page-views each month, BlackBerry Cool is the #1 source for everything BlackBerry – including in-depth news coverage, software and hardware reviews, and tips ‘n tricks.
To visit BlackBerry Cool, go to www.blackberrycool.com via your desktop or mobile.
Virtual Reach, Viigo, the Virtual Reach logo, and Newsclip are all trademarks of Virtual Reach Inc.
The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. RIM, Research In Motion and BlackBerry are registered with the U.S. Patent and Trademark Office and may be pending or registered in other countries.
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| Contact: | Robert Belliveau Vice President, Business Development |