Mesh Conference Goes Mobile with Viigo
Toronto, ON, – 28 May 2007 – Virtual Reach Inc., developer of the breakthrough Viigo mobile platform, announced today that it has partnered with the organizers of mesh, Canada’s leading Web conference, to mobilize all mesh-related content, including real-time announcements, conference buzz and highlights during the sold out event this week in Toronto.
The Viigo mobile platform circumvents the limitations of the mobile browser and provides companies with the fastest possible way to mobilize content. It delivers a highly optimized wireless experience that addresses the challenges of delivering content to mobile devices and does so in a clean, efficient and highly engaging manner.
“Virtual Reach is an exciting and user-friendly tool to access content on mobile devices,” said Mark Evans, and one of mesh’s co-organizers and vice-president, content with b5media Inc. “This is another great tool to give people attending mesh innovative ways to find out what’s happening.”
Viigo will be available free of charge for all delegates at the mesh conference, which takes place at the MaRS Collaboration Centre from May 30th – 31st. The application will deliver a range of live mesh feeds, including breaking news, attendee feedback, conference highlights, product announcements, sneak previews, as well as regular contributions from the mesh gang blogging right from the conference floor. It can also be downloaded by anyone unable to attend the conference and wishing to follow mesh from afar.
“Mesh is all about connecting, sharing and inspiring ideas across a wide community of interests,” commented Jay Steele, Founder of Virtual Reach. “We’re very pleased to be a part of the mesh community and excited by being able to deliver the ideals of mesh to an increasingly mobile audience.”
In addition to showcasing a range of mesh content live from the show, users will also have access to a wide variety of additional content from Viigo’s Channel Library, all with a single click. Users can quickly and easily subscribe to an array of special interest news, blogs, sports, weather, entertainment, market data and thousands of other RSS feeds, creating a powerful handheld companion. The Channel library is constantly being updated, and is always full of fresh ideas.
To get Viigo today, visit www.meshconference.com, or the Virtual Reach website. Users will be redirected to a landing page where they can simply enter their email address or mobile number to receive the application immediately. The application is available only for the BlackBerry platform at this time.
About Virtual Reach Inc.
Virtual Reach is a leading developer of mobile application software. The Virtual Reach platform, Viigo, not only offers an unparalleled mobile user experience, but because it is built on industry standard RSS technology, provides companies with the fastest possible way to mobilize content. With its flagship product, Viigo, thousands of users across the world already enjoy Breaking News, Sports, Entertainment, Weather, Markets, Blogs or any RSS Feed they want, at the touch of a button, wherever they are. Always live, always on, always available.
Founded in 2004, Virtual Reach is a privately owned company with its corporate head office in Mississauga, Ontario. For more information on Virtual Reach and its RSS solutions for wireless and mobile platforms, please visit www.virtualreach.com.
Virtual Reach has also partnered with Rogers Wireless to provide a private label version of Newsclip to its customers. Rogers Newsclip can be downloaded directly from the Rogers Navigate mobile portal.
About mesh
Mesh is Canada’s premier Web conference, focused on giving people insight and information into how the Web is changing the way we live, work and interact with the world. The conference was started in 2006 by Mark Evans, Mathew Ingram, Michael McDerment, Rob Hyndman and Stuart MacDonald.
Virtual Reach, Viigo, the Virtual Reach logo, and Newsclip are all trademarks of Virtual Reach Inc. The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. RIM, Research In Motion and BlackBerry are registered with the U.S. Patent and Trademark Office and may be pending or registered in other countries.