Viigo News

Toronto, ON – 28 June 2007 – Virtual Reach Inc., developer of the breakthrough Viigo mobile platform, announced today it has partnered with b5media Inc., a global new media network, to mobilize b5media blog content.

The Viigo mobile platform revolutionizes the mobile user experience, allowing partners like b5media to publish their content in a clean, efficient and engaging manner. The platform circumvents the limitations of the mobile browser and delivers a highly optimized wireless experience that addresses the challenges of delivering content to mobile devices.

"b5media is passionate about enabling the right people to find the right content on the right device, which is why we’re so excited about this partnership with Virtual Reach," said Jeremy Wright, b5media’s chief executive officer.  "The Viigo platform has allowed us to offer a new service to our readers quickly and with a fantastic set of features – this is a new and effective way to reach people looking for blog content while on the go."

In addition to showcasing select b5media content, users will also have access to the entire b5media network of blogs within Viigo’s new Channel Library, a feature designed to give users access to a wide variety of the web’s best content and services with a single click.  Users can quickly and easily subscribe to a wide array of special interest news, sports, weather, entertainment, market data and thousands of other RSS feeds, creating a powerful handheld companion.  The Channel Library is constantly being updated by our editors, and is always full of fresh ideas.

“Viigo is the perfect vehicle through which new media companies and blogging networks can reach an increasingly mobile audience, and achieve real-time content delivery,” commented Jay Steele, Founder of Virtual Reach.  “We’re thrilled to add b5media to the growing community of partners mobilizing their content on Viigo,” he added.

Promoted on every b5media blog, the b5media version of Viigo will be available to all readers free of charge.  Initially, this application will be released for BlackBerry® smartphones from Research In Motion (RIM) (Nasdaq:RIMM; TSX:RIM) only, with other mobile devices being made available shortly thereafter.  To receive the b5media version of Viigo visit www.b5media.com, or any one of the b5media blogs.  Users will be redirected to a landing page on the Virtual Reach website where they can simply enter their email address or mobile number to receive the application immediately. 

About Virtual Reach Inc.

Virtual Reach is a leading developer of mobile application software.  The Virtual Reach platform, Viigo, not only offers an unparalleled mobile user experience, but because it is built on industry standard RSS technology, provides companies with the fastest possible way to mobilize content. With its flagship product, Viigo, thousands of users across the world already enjoy Breaking News, Sports, Entertainment, Weather, Markets, Blogs or any RSS Feed they want, at the touch of a button, wherever they are. Always live, always on, always available.

Founded in 2004, Virtual Reach is a privately owned company with its corporate head office in Mississauga, Ontario.  For more information on Virtual Reach and its RSS solutions for wireless and mobile platforms, please visit www.virtualreach.com.

Virtual Reach has also partnered with Rogers Wireless to provide a private label version of Newsclip to its customers. Rogers Newsclip can be downloaded directly from the Rogers Navigate mobile portal.

About b5media

b5media is a global new media network featuring more than 200 blogs on a wide variety of subjects ranging from entertainment and news to technology and sports. With content written by passionate people and more than three million unique visitors a month, the Toronto-based company is among the world’s largest blogging/ new media networks.

b5media received private equity financing in late-2006 from JLA Ventures and Brightspark Ventures.

Virtual Reach, Viigo, the Virtual Reach logo, and Newsclip are all trademarks of Virtual Reach Inc.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

Virtual Reach Supplies BAT With Enterprise Class Mobile Solution

Toronto, ON – 8 June 2007 – Virtual Reach Inc., developer of the breakthrough Viigo mobile platform, announced today that British American Tobacco p.l.c. (“BAT”) has initiated an internal pilot of Virtual Reach’s new Viigo Enterprise corporate platform.

The Viigo Enterprise platform provides front-line workers with access to everything from breaking news and alerts, to the full suite of an enterprise’s intranet resources, in the palms of their hands.

“With a presence in over 180 countries worldwide, and more than fifty-five thousand employees, BAT set out to leverage wireless devices to make its internal corporate communications and backend systems available to employees wherever they were, and whenever they needed them“ commented Laurence Dale, Solutions Architect for BAT.  “The retail solution from Virtual Reach offered such an efficient and compelling user experience, that we decided to be one of the first adopters of their enterprise class solution,” he added.

Viigo is designed to enhance corporate productivity by connecting distributed workers, and empowering them with access to critical information and useful services, wherever they are, whenever they need them. Using a highly robust and scalable server infrastructure, the Viigo Enterprise solution is designed not only for the efficient delivery of internal and external content, it facilitates advanced capabilities such as field input and group collaboration.

The product supports a powerful administrative facility that is able to leverage the policy management capabilities of the Blackberry Enterprise Server. Using Viigo, BAT can manage which feeds are available to which user groups, and can leverage layered permissions to easily control access to both functionality and content. The platform provides enhanced security at both the individual feed level and for all access to corporate data, and leverages the organization’s existing login authentication infrastructure to do so.

“In identifying beta customers for this strategic product, Virtual Reach was seeking organizations that were at the forefront of leveraging wireless infrastructure,” said Jay Steele, CTO and Founder.  “BAT has a well planned, comprehensive and visionary plan for leveraging the power of mobile applications across their widespread organization” he added.

BAT, which launched their pilot last week, is one of a select set of customers with whom Virtual Reach will be beta testing the new software in the coming months.

About Virtual Reach Inc.

Virtual Reach is a leading developer of mobile application software.  The Virtual Reach platform, Viigo, not only offers an unparalleled mobile user experience, but because it is built on industry standard RSS technology, provides companies with the fastest possible way to mobilize content. Using Viigo, thousands of users across the world already enjoy Breaking News, Sports, Entertainment, Weather, Markets, Blogs or any RSS Feed they want, at the touch of a button, wherever they are. Always live, always on, always available.

Founded in 2004, Virtual Reach is a privately owned company with its corporate head office in Mississauga, Ontario.  For more information on Virtual Reach and its RSS solutions for wireless and mobile platforms, please visit www.virtualreach.com.

Virtual Reach has also partnered with Rogers Wireless to provide a private label version of Newsclip to its customers. Rogers Newsclip can be downloaded directly from the Rogers Navigate mobile portal.

About British American Tobacco p.l.c.

British American Tobacco is the world’s most international tobacco company and the second largest quoted tobacco group by global market share, with brands sold in more than 180 markets. Founded in 1902, the company has sustained a significant global presence for more 100 years and currently employs over 55,000 people worldwide. With over 300 brands in its portfolio, British American Tobacco makes the cigarette chosen by one in six of the world’s one billion adult smokers. British American Tobacco holds robust market positions in each of its regions and has leadership in more than 50 markets.

Virtual Reach, Viigo, the Virtual Reach logo, and Newsclip are all trademarks of Virtual Reach Inc.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.  RIM, Research In Motion and BlackBerry are registered with the U.S. Patent and Trademark Office and may be pending or registered in other countries.

National Post Selects Virtual Reach to Mobilize its Breaking News.
All of the day’s headlines and stories now delivered in real-time to mobile devices.

Toronto, ON – June 5, 2007 – Today, National Post and Virtual Reach Inc., the developer of the breakthrough mobile platform Viigo, announced they have partnered to deliver real-time access to the Post’s breaking news, commentary and analysis on mobile devices.

Beginning today, all National Post readers will be able to receive the National Post’s news, headlines and insight on their BlackBerry handhelds, free of charge.

“Virtual Reach’s unique application delivers National Post’s breaking news, commentary and analysis in a clean, clear, easy-to-read format,” said Jonathan Harris, Director Online, National Post. “It’s the perfect way to help our readers stay on top of the news while on the go.”

After downloading the small Viigo application to their mobile device, National Post readers will have live access to news from the National Post, financial headlines and stories from Financial Post as well as three of the Post’s most popular blogs, Full Comment, Posted and FP Trading Desk, which delivers real-time, market analysis throughout the trading day.

Readers can download Viigo and begin receiving National Post news and information by visiting www.virtualreach.com/nationalpost.htm or www.virtualreach.com/financialpost.htm from their PC, or by visiting fp.virtualreach.com from their BlackBerry. Viigo will also be available on Windows Mobile devices in the next couple of weeks.

Investment banks and their institutional clients will also have access to FP Trading Desk content on their mobile devices through Dashboard Mobile, a mobile aggregator of investment research and news also powered by Viigo.

“The National Post is a perfect fit for Viigo,” commented Jay Steele, Founder of Virtual Reach. “The platform lends itself very well to the needs of newspapers and other media as they seek to extend their reach to an increasingly mobile audience and achieve real-time content delivery.”

In addition to partnering with Viigo, as part of its ongoing mobile and online strategy, the National Post has recently introduced a number of enhancements to provide a richer content experience. The Financial Post Daily Podcast provides users with a concise summary of the day’s business and financial news at the start of the day; email alerts keep users informed of news, volume and price changes for stocks or mutual funds; and an improved portfolio tool which is available at www.financialpost.com and provides all the data to help make informed investment decisions.

In addition to National Post content, Viigo users also have one-click access, via the Viigo Channel Library, to a wide variety of the web’s best content and services. The Channel Library is constantly updated by Virtual Reach editors with new and fresh ideas.

About National Post

The National Post is owned by CanWest MediaWorks Inc., a wholly-owned subsidiary of CanWest Global Communications Corp, (CanWest) (TSX: CGS and CGS.A, www.canwestglobal.com). CanWest, an international media company, is Canada’s largest media company. In addition to owning the Global Television network, CanWest is Canada’s largest publisher of daily newspapers, and also owns, operates and/or holds substantial interests in conventional television, out-of-home advertising, specialty cable channels, Web sites and radio networks in Canada, New Zealand, Australia, Singapore, Turkey, the United States and the United Kingdom.

About Virtual Reach Inc.

Virtual Reach is a leading developer of mobile application software. The Virtual Reach platform, Viigo, not only offers an unparalleled mobile user experience, but because it is built on industry standard RSS technology, provides companies with the fastest possible way to mobilize content. With its flagship product, Viigo, thousands of users across the world already enjoy Breaking News, Sports, Entertainment, Weather, Markets, Blogs or any RSS Feed they want, at the touch of a button, wherever they are. Always live, always on, always available.

Founded in 2004, Virtual Reach is a privately owned company with its corporate head office in Mississauga, Ontario. For more information on Virtual Reach and its RSS solutions for wireless and mobile platforms, please visit www.virtualreach.com.

Virtual Reach, Viigo, the Virtual Reach logo, and Newsclip are all trademarks of Virtual Reach Inc. The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. RIM, Research In Motion and BlackBerry are registered with the U.S. Patent and Trademark Office and may be pending or registered in other countries.