Virtual Reach and b5media Partner to Mobilize New Media
Toronto, ON – 28 June 2007 – Virtual Reach Inc., developer of the breakthrough Viigo mobile platform, announced today it has partnered with b5media Inc., a global new media network, to mobilize b5media blog content.
The Viigo mobile platform revolutionizes the mobile user experience, allowing partners like b5media to publish their content in a clean, efficient and engaging manner. The platform circumvents the limitations of the mobile browser and delivers a highly optimized wireless experience that addresses the challenges of delivering content to mobile devices.
"b5media is passionate about enabling the right people to find the right content on the right device, which is why we’re so excited about this partnership with Virtual Reach," said Jeremy Wright, b5media’s chief executive officer. "The Viigo platform has allowed us to offer a new service to our readers quickly and with a fantastic set of features – this is a new and effective way to reach people looking for blog content while on the go."
In addition to showcasing select b5media content, users will also have access to the entire b5media network of blogs within Viigo’s new Channel Library, a feature designed to give users access to a wide variety of the web’s best content and services with a single click. Users can quickly and easily subscribe to a wide array of special interest news, sports, weather, entertainment, market data and thousands of other RSS feeds, creating a powerful handheld companion. The Channel Library is constantly being updated by our editors, and is always full of fresh ideas.
“Viigo is the perfect vehicle through which new media companies and blogging networks can reach an increasingly mobile audience, and achieve real-time content delivery,” commented Jay Steele, Founder of Virtual Reach. “We’re thrilled to add b5media to the growing community of partners mobilizing their content on Viigo,” he added.
Promoted on every b5media blog, the b5media version of Viigo will be available to all readers free of charge. Initially, this application will be released for BlackBerry® smartphones from Research In Motion (RIM) (Nasdaq:RIMM; TSX:RIM) only, with other mobile devices being made available shortly thereafter. To receive the b5media version of Viigo visit www.b5media.com, or any one of the b5media blogs. Users will be redirected to a landing page on the Virtual Reach website where they can simply enter their email address or mobile number to receive the application immediately.
About Virtual Reach Inc.
Virtual Reach is a leading developer of mobile application software. The Virtual Reach platform, Viigo, not only offers an unparalleled mobile user experience, but because it is built on industry standard RSS technology, provides companies with the fastest possible way to mobilize content. With its flagship product, Viigo, thousands of users across the world already enjoy Breaking News, Sports, Entertainment, Weather, Markets, Blogs or any RSS Feed they want, at the touch of a button, wherever they are. Always live, always on, always available.
Founded in 2004, Virtual Reach is a privately owned company with its corporate head office in Mississauga, Ontario. For more information on Virtual Reach and its RSS solutions for wireless and mobile platforms, please visit www.virtualreach.com.
Virtual Reach has also partnered with Rogers Wireless to provide a private label version of Newsclip to its customers. Rogers Newsclip can be downloaded directly from the Rogers Navigate mobile portal.
About b5media
b5media is a global new media network featuring more than 200 blogs on a wide variety of subjects ranging from entertainment and news to technology and sports. With content written by passionate people and more than three million unique visitors a month, the Toronto-based company is among the world’s largest blogging/ new media networks.
b5media received private equity financing in late-2006 from JLA Ventures and Brightspark Ventures.
Virtual Reach, Viigo, the Virtual Reach logo, and Newsclip are all trademarks of Virtual Reach Inc.
The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.