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Archive for June, 2008

Viigo and the CFL bring the game to BlackBerry - For Free

Posted on Wednesday, June 25th, 2008 | No Comments

Stay onside with the CFL’s edition of Viigo’s mobile content service for smartphones.

TORONTO, Ont. – June 23, 2008 – The Canadian Football League (CFL) today announced that the league has partnered with Viigo Inc. (www.viigo.com) to deliver CFL fans a mobile, interactive and real-time information service that will dramatically enhance the fan experience. The CFL now offers a free, branded version of Viigo to fans, giving them one-click access to tickets, schedules, news, scores and real-time stats from their BlackBerry smartphones.

“Today people expect instant access to information they want, and that is especially true in sports,” said CFL Commissioner Mark Cohon. “The CFL employs the latest technologies that allow us to interact with our fans, but Viigo lets us establish a more personal connection between fans and the league than any other medium we have used. The CFL has been looking for ways to further engage with our fans and Viigo lets us do so in real time. Now fans can follow games in progress wherever they are, whenever they want, and can get detailed information to make the games more exciting and meaningful.”

Fans can use Viigo to get up to the minute details about games underway and to follow their team’s progress as they compete to play in the Grey Cup. But the CFL-branded version of Viigo does more than just provide fans with one-click access to a wealth of information and activities to enhance their enjoyment of football. SinceViigo delivers customized and real-time access to breaking news, sports, entertainment, weather, stock markets, games, traffic alerts, blogs posts and much more all from their smartphones, fans can enjoy games without missing or acting upon important information.

“A new generation of football fans is demanding new ways of staying connected to the sport they love,” said Mark Ruddock, CEO of Viigo. “In fact, this always connected, digital generation is looking at their relationship with their favorite sports and sports teams in revolutionary new ways. From real-time scores and fantasy stats, to features we’ll be enabling in the future such as live discussion forums, Viigo’s ability to provide an always on, always connected experience, wherever people are, is a key part of that revolution.”

For more information on the CFL edition of Viigo, visit www.cfl.ca/wireless or, to download now, visit www.getviigo.com/cfl from your mobile browser.

About the Canadian Football League
The Canadian Football League is our league. It’s built on a tradition as proud, staged on a field as broad, and played at a pace as exciting as the country we are proud to call home. Our championship game, the Grey Cup, is the biggest single annual sporting event in Canada. And the 96th edition will be played on November 23, 2008 in Montreal, QC. For additional information, visit www.CFL.ca.

About Viigo
Viigo Inc. develops and markets one of the world’s most popular mobile content and services applications for smartphones. With over 5,000 channels and information services, Viigo’s community of subscribers enjoys up-to-the-minute access to news, weather, sports, stocks and finance, entertainment and blogs in one intuitive, simple, freely downloadable application. Founded in 2004, Viigo Inc. is a privately held company with its corporate headquarters in Toronto, Ontario, Canada. For more information, visit www.viigo.com. To download Viigo onto your device, go to www.getviigo.com from your mobile browser.

Contacts:

Cathy Mertl
VP, Product Marketing
Viigo Inc.
cathy.mertl@viigo.com
+1 (416) 640-9915

John Chilson
Mobility Public Relations for Viigo
viigo@mobilitypr.com
+1 (503) 343-4133

Two Popular Canadian Publications Go Mobile With Viigo

Posted on Thursday, June 12th, 2008 | No Comments

Exclaim! Magazine and The Walrus will offer readers original, fresh and exciting news via their smartphones

Toronto, Canada – June 12, 2008 – Viigo Inc. (www.viigo.com), developer of the popular mobile content and services delivery platform for smartphones, announced today that two of Canada’s most popular magazines will use Viigo to distribute content to their readers.

Exclaim! Magazine (www.exclaim.ca) and The Walrus (www.walrusmagazine.com) will now offer a free, branded version of the Viigo smartphone software to give readers one-click access to a wealth of information including real-time breaking news, sports, entertainment, weather, stock market performance, traffic alerts, blogs posts and much more.

Exclaim! and The Walrus represent two very different types of publications. While Exclaim! focuses on entertainment and music, the non-profit The Walrus explores important local issues with a international eye,” said Mark Ruddock, CEO of Viigo. “Viigo is helping publishers of all types - across multiple geographies, languages and genres - deliver the world’s most compelling content directly to their readers, wherever they are and whenever they wish to access it. We like to call it living life untethered.”

Last fall, Viigo partnered with the National Post, one of Canada’s National Newspapers (www.nationalpost.com) and launched the Post’s mobile presence with great success. More recently, Viigo partnered with La Tercera, one of South America’s largest media organizations, elevating their partnerships to an international level.

“Viigo gives us an immediate way to expand our readership and have a broader presence with existing readers,” said Ian Danzig, president, Exclaim! Media. “By using Viigo we can easily take our existing, daily updated content from exclaim.ca and push it out to current readers and to new readers who want the benefit of reading interviews, reviews and breaking news about their favorite bands or artists anywhere, anytime.”

About Viigo
Viigo Inc. develops and markets one of the world’s most popular mobile content and services applications for smartphones. With over 5,000 channels and information services, Viigo customers around the world enjoy up to the minute access to news, weather, sports, market performance, entertainment, and blogs in one intuitive, simple, freely downloadable application.

To download Viigo on your mobile device, visit www.getviigo.com . To find out how to take advantage of Viigo’s partner program benefits, visit http://viigo.com/partnership .

Contacts
Cathy Mertl
VP, Product Marketing
Viigo Inc.
cathy.mertl@viigo.com
+1 (416) 640-9915

John Chilson
Mobility Public Relations for Viigo
viigo@mobilitypr.com
+1 (503) 343-4133

Viigo Announces Expansion of Partner Community

Posted on Tuesday, June 3rd, 2008 | No Comments

Viigo offers media organizations, blogs and web-based communities a powerful global mobile platform

TORONTO, CANADA – June 3, 2008 – Viigo Inc. (www.viigo.com), developer of the popular mobile content and services delivery platform for smartphones, announced today that three influential Smartphone communities have selected Viigo to mobilize their content.

Viigo provides media organizations, online communities and bloggers with the quickest and easiest way to deliver compelling, real time and interactive mobile content to their readers. It also provides an immediate opportunity for these groups to monetize their content through Viigo’s integrated advertising platform.

“Viigo’s partner community has grown rapidly in the past six months” said Mark Ruddock, CEO, Viigo. “Web communities, portals, bloggers and even traditional media organizations have all discovered that Viigo offers an unparalleled solution for rapidly mobilizing and monetizing their content.”

The recent Viigo partners include:

  • BB Geeks (www.bbgeeks.com), which provides BlackBerry smartphone users industry news, how-to guides, interviews and articles. BBGeeks.com also publishes information on Blackberry cell phone services, plans and top carriers in the United States and Canada.
  • BerryReview (www.berryreview.com), which is dedicated to helping BlackBerry users find the latest news and information on how to get the most from their BlackBerry smartphones.
  • Coolsmartphone.com (www.coolsmartphone.com), which is based in the UK, and covers news and developments on the Windows Mobile platform.

“Viigo lets us generate new sources of advertising revenue from the mobile space while eliminating the cost of deploying our content to a mobile audience,” said Ronen Halevy from BerryReview.com, a popular online destination for BlackBerry news and information. “Viigo also lets us easily leverage their content distribution system and reach new subscribers on the extended Viigo network.”

Some of Viigo other partners include carriers such as Rogers, newspapers such as Canada’s The National Post and Chile’s La Tercera, on-line communities such as Pinstack and popular blogging sites such as BlackBerryCool.com and CrackBerry.com.

In the words of Jonathan Harris, vice-president of digital media at the National Post, “Viigo allows the National Post to quickly and seamlessly mobilize its breaking news content with literally no capital or technical investment. It is a natural complement to our online strategy and gives our clients a unique new way to reach a targeted and desirable audience.”

About ViigoViigo Inc. develops and markets one of the world’s most popular mobile content and services applications for smartphones. With thousands of channels and information services, all one click away, Viigo users around the world enjoy up to the minute access to news, weather, sports, market performance, entertainment, and blogs in one intuitive, simple, freely downloadable application.

To download Viigo on your Windows Mobile or BlackBerry smartphone, visit www.getviigo.com . To see a complete list of Viigo’s current partners, visit http://viigo.com/partnership/overview .

Contacts
Cathy Mertl
VP, Product Marketing
Viigo Inc.
+1 (416) 640-9915
cathy.mertl@viigo.com