Viigo and Metro Canada Partner to Deliver Canada’s #1 Free National Daily Newspaper to Smartphones
Metro Canada uses Viigo’s platform to publish content of 7 editions across Canada, allowing for fast access and easy reading on smartphones
Toronto, ON (March 16, 2009) – Viigo Inc. (www.viigo.com), developer of the popular mobile content and services platform for smartphones, announced today that it has entered in to a partnership with Metro Canada to deliver its news and information to BlackBerry and Windows Mobile smartphones.
Whether it is the Calgary, Edmonton, Halifax, Montreal, Ottawa, Toronto or Vancouver edition, Metro has come to know its local urban readers well and has refined its offering to deliver exactly the content they want.
With the growing demand from their readership that its content be easily accessible on mobile devices including the BlackBerry smartphone and Windows Mobile devices such as the HTC Touch and Motorola Q9, Metro has taken the initiative to leverage Viigo’s mobile platform to publish their content to the additional medium.
“Metro Canada is pleased to be working with Viigo to broaden our distribution methods and meet the evolving needs of our readership,” said, Chris Tindal, Managing Editor, metronews.ca. “By using the Viigo platform, Metro’s content is readily accessible and easy to consume wherever or whenever someone chooses to.”
“Viigo is committed to delivering a mobile experience that people find compelling in any situation, whether they are at work or at play”, said Mark Ruddock, CEO, Viigo. “Adding partners such as Metro Canada provides not only substantive and compelling content, it introduces Viigo to a wide cross section of individuals who may have never before seen their smartphones as the gateway to convenient updates on what is going on in the world around them.”
ABOUT VIIGO
Viigo™ is revolutionizing the way users access information on their smartphone. Every day, people around the world rely on Viigo as their gateway to a vast array of up-to-the-minute content and useful services, wherever they are and whenever they need it. In one simple, fully customizable application, Viigo delivers news, weather, flight schedules and status, real-time sports scores, stock quotes and market data, entertainment, hotel and restaurant reviews, blogs, and much more. Viigo is the one application smartphone users cannot be without.
Founded in 2004, Viigo Inc. is a privately held company with its corporate headquarters in Toronto, Ontario, Canada. For more information, visit www.viigo.com. To download Viigo onto your device, go to www.getviigo.com from your mobile browser.
ABOUT METRO
Metro is the nation’s No. 1 free national daily newspaper brand and the first national daily to publish in both official languages. In Canada, Metro editions are published in: Halifax, Montreal, Ottawa, Toronto, Calgary, Edmonton and Vancouver, as well as on the web at metronews.ca and journalmetro.com. Metro targets 18- to 49-year-olds and has a national readership of 1.1 Million readers daily.
Metro Canada is part of the Metro International network, the world’s largest global newspaper. Metro is published in more than 100 major cities in 22 countries across Europe, North and South America and Asia. Metro has a unique global reach attracting a young, active, well-educated metropolitan audience of more than 23.1 million daily readers.