Viigo Partners with Federated Media to Bring “The Best of the Web” to Smartphones
Viigo users are first to get content from more than 150 Federated Media sites via smartphone
Toronto, ON (April 7, 2009) – Viigo Inc. (www.viigo.com), developer of the popular mobile content and services platform for smartphones, and Federated Media(FM), a next-generation media and publishing company, today announced a partnership that would bring the best of FM’s content to smartphones.
Every day a torrent of content flows on the internet, and it’s often hard to keep up with. Viigo and FM have come together to provide this content in a streamlined fashion purpose built for smartphones. All the news stories of the day across various categories, all assembled by the editorial team at FM, are brought to you live on Viigo. You choose from categories such as Gadgets, Marketing, Parenting, Small Business, Tech News, Video Games, Design, Graphics Arts, Automotive & Computers and we bring you the top stories as they break.
“Clearly mobile has arrived as a medium through which people consume content,” said Matthew DiPietro, Director, Marketing and Communications, Federated Media. “We want to be sure to deliver FM content to readers no matter where they happen to be. We are excited to work with Viigo to deliver our content in a way that is designed for smartphones, providing a user friendly and compelling experience to the folks who are accustomed to reading online but want access anytime and anywhere.”
“Viigo continuously strives to make the richest possible pool of useful, entertaining and stimulating information available to our users, whether they have a few seconds or a few minutes to consume it.” said Mark Ruddock, CEO, Viigo. “Driven by the insights of Federated Media’s editorial staff, FM’s Best of the Web service provides a wonderful précis of the important news of the day across a range of useful categories. With Best of the Web, Viigo can help make even those seconds in an elevator fun, insightful and interesting.”
ABOUT VIIGO
Viigo™ is revolutionizing the way users access information on their smart phone. Every day, people around the world rely on Viigo as their gateway to a vast array of up-to-the-minute content and useful services, wherever they are and whenever they need it. In one simple, fully customizable application, Viigo delivers news, weather, flight schedules and status, real-time sports scores, stock quotes and market data, entertainment, hotel and restaurant reviews, blogs, and much more. Viigo is the one application smart phone users cannot be without.
Founded in 2004, Viigo Inc. is a privately held company with its corporate headquarters in Toronto, Ontario, Canada. For more information, visit www.viigo.com. To download Viigo onto your device, go to www.getviigo.com from your mobile browser.
ABOUT FEDERATED MEDIA
Federated Media (FM) is a next generation media and publishing company that connects the highest-quality conversational content with leading brand marketers. FM Represents more than 100 of the world’s most respected websites, blogs, and social networking applications. With a unique combination of quality, safety and scale, FM leverages deep, long-term relationships with brand marketers and advertising agencies to create cost effective and meaningful media and marketing executions. Learn more at www.federatedmedia.net.